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PML cemented its status as the undisputed #1 BMW dealership in Singapore with a dominant share of 65% of the market share, or 2 out of every 3 BMW sold. A major initiative was the launch of a Loyalty Program for new and existing BMW customers. Benefits include welcome perks, bonuses, and access to invite-only events. These included Performance Motorsports Circle’s exhilarating driveaway to Muar, PML’s biggest drive event of the year to Penang, and the Performance Motors Golf Association trip to Bangkok. On a lighter side, PML introduced its first mascot called Palmer, a fuzzy teddy bear that has won the hearts of many customers. 2023 also marked a significant push for sustainability. PML launched its Green Initiative and encouraged customers to choose Car Wash Opt Out and Green Fast Lane to reduce water wastage. In turn, PML would plant a tree for every 30 car washes saved. As a result, 50 trees were planted for the year. PML won the overall grand prize for all three categories – Environmental, Social, and Governance – at the Polaris Sustainability Awards by BMW Group Asia. Continuing its efforts to enhance overall customer experience, PML launched Online Check-in, which together with contactless keydrop and collection, enabled customers to skip the queue for their service appointments. PML wrapped up the year with the opening of its new Contactless Service Centre in the bustling automotive belt of Ubi. With this, PML has a total of 3 services centres – Alexandra, East Coast and Ubi - to cover customers’ driving needs from east to west. BMW Motorrad also moved its flagship showroom to the Ubi hub, making it the new HQ for the Motorrad community in Singapore.
PML unveiled a new tagline, “Performance Motors. Where Performance Matters” to celebrate its 43rd birthday. The branding campaign underscored what PML does best – delivering performance in everything from pre-sales to sales and aftersales. PML’s innovative BMW Autoverse Campaign, which allowed users to explore a BMW model anywhere and anytime through augmented reality, won Marketing Interactive’s Loyalty & Engagement Award for Best Use of Experiential / Live Marketing, Bronze. Raising the benchmark for customer engagement, PML launched an After-Hours Service Lane which offers a convenient solution to help customers manage their busy lifestyles. With the lifting of Covid-19 restrictions, PML also brought back its popular customer engagement activities, such as driveaways to Malaysia and Thailand for BMW and M, and Motorrad enthusiasts respectively. Other iconic events included BMW Experience Day, which saw the launch of the first-ever fully electric M model – the BMW i4 M50. Golf made a comeback with the BMW Golf Cup National Final, with three PML customers winning the chance to compete in the BMW Golf Cup International World Final in Mauritius in 2023.
For a second year running, BMW was the second best-selling car brand and leading premium automotive brand in Singapore, capturing 11.3% of market share with its best first half-year performance in PML’s history recording 2,993 cars delivered and 736 cars registered in June 2021 alone. PML launched its first-ever Phygital (Physical and Digital) event; BMW World SG 2021 in January 2021 engaging our customers with in-showroom and online deals. Other events such as BMW JoyFest 2021 were also a resounding success generating leads, test drives and a record high lead to sales conversion with a mix of online activations such as online flash sales and secret deals and offsite activations such as goodie bag redemptions for test drives. 11 new models were launched in 2021 including two electric models; the BMW iX3 — an electric variant to the ever-popular BMW X3 and BMW Group’s brand new technology flagship, the BMW iX alongside other models such as the BMW 4 Series Convertible, BMW 4 Series Gran Coupé, and BMW M3 and M4 Competition.
BMW was the second best-selling car brand and leading premium automotive brand in Singapore, capturing 9.8% of the market share. November and December marked record-breaking months for car sales in PML’s entire 41 year history. 2020 also saw the launch of 13 models including the first-ever BMW 2 Series Gran Coupé, new BMW X3 xDrive30e, and first-ever BMW M8 Competition, alongside eight virtual launches and events such as the eJoyFest and BMWFestSG. PML also launched the BMW Digital Showroom, PML Convenience 360, and the BMW Performance Motors SG Mobile App to create a seamless customer journey between the virtual and physical landscapes.
Celebrating its 40th year of distributing BMW Cars and Motorcycles in Singapore, PML took to the heart of Orchard Road for BMWFestSG with a myriad of activities to engage the masses and deliver sheer driving pleasure. BMW once again had the honour of being appointed as the preferred limousine provider for events such as the International Maritime Conference & Exhibition for Defence (IMDEX Asia) 2019, Singapore Convention Week 2019, and Singapore International Energy Week (SIEW) 2019.
In another record-breaking year of new car registrations, PML had for the first time surpassed the 5,000-unit mark. BMW cars also continued to be the favoured limousines for various prestigious events throughout the year, namely the SMBC Singapore Open 2018, Singapore Airshow 2018, 32nd ASEAN Summit, and Singapore International Film Festival 2018.
PML was recognised at BMW Group’s Excellence in Sales Awards 2017 as ‘Best Retailer in Sales in the Importer Region Asia Pacific’, and was accorded the ‘Point Of Sales Award for Aftersales Marketing Excellence - Second Place’ as well as the ‘Best Accessories Performance’ awards by BMW Group Asia. The introduction of five new plug-in hybrid electric vehicles (PHEVs) and an updated electric vehicle (EV) under the BMW i brand saw PML cementing its position as the industry leader for electromobility in Singapore. BMW was appointed the official car brand for numerous high-profile events including the ASEAN Tourism Forum 2017, SMBC Singapore Open 2017, Singapore Yacht Show 2017, IMDEX Asia 2017, Miss Universe Singapore 2017, and Singapore International Energy Week 2017.
PML recorded an all-time high for new car registrations and was named the ‘Best Dealer in Sales – Importer Region B4’ at BMW Group’s Excellence in Sales Awards 2016. The company also won the ‘Best Lifestyle Dealership’ from BMW Group Asia. PML launched the Future Retail concept at the newly renovated BMW showroom at Sime Darby Performance Centre, creating an engaging retail environment with the use of innovative digital tools. As a leading luxury car brand in Singapore, BMW remained the preferred limousine brand for events such as the Singapore Airshow 2016, SMBC Singapore Open 2016, and Louis Vuitton High Jewellery Event 2016, just to name a few.
BMW was the preferred limousine to chauffeur delegates for the World Engineers Summit 2015 and Asia Pacific Homeland Security 2015. PML also welcomed the launch of BMW ConnectedDrive, as well as, the all-new BMW 7 Series.
PML announced the official inauguration of 315 Alexandra Road, a new BMW facility which integrated a new BMW Motorrad showroom and an Aftersales facility dedicated to BMW Fast Lane services. BMW fleets continued to be the choice limousines for the Singapore Airshow 2014 (350 units of the BMW X3, the BMW 3 Series and the BMW 7 Series), BNP Paribas WTA Finals 2014 (40 units of the BMW 5 Series and the BMW 7 Series) and Louis Vuitton High Jewellery event (105 units of the BMW 5 Series and the BMW 7 Series).
BMW is appointed the official limousine of the 2013 International Maritime Defence Exhibition and Conference. Performance Motors sponsored a fleet of 220 units of the BMW 5 Series and the BMW 7 series for the high-profile conference dedicated to maritime defence. BMW Motorrad achieved remarkable growth to become the top selling luxury bike in Singapore for the second consecutive year.
PML continued its trailblazing success and retained pole position as the dealer representing the Number One car brand in Singapore for a second consecutive year. PML's Motorrad division proudly recorded a year-on-year increase in sales by 50%. BMW continued to be the official limousine for the Barclays Singapore Open for the sixth consecutive year.
PML became the first ever luxury car brand dealer to surpass the competition, in a highly competitive car market that has traditionally been dominated by volume-driven marques. This is the first ever situation anywhere in the world where BMW is the leading car brand.
PML broke the 4,000 unit sales record and set a new milestone in its retail history with a remarkable achievement of Top Luxury Car Brand in Singapore. PML reopened its refurbished Aftersales facility in East Coast Centre (ECC), at 280 Kampong Arang Road.
BMW continued to be the limousine of choice for the APEC meetings. PML was honoured as one of the Top 3 entries in the category Conquest BMW 7 series of BMW Excellence in Sales 2009, the international competition for outstanding sales performance.
PML opened the new Sime Darby Performance Centre, the benchmark BMW Sales and Aftersales facility in Asia, in September. The existing two premises at Sime Darby Centre and East Coast Centre continue to serve BMW customers and strengthen PML's service excellence in conjunction with this new Performance Centre at 303 Alexandra Road.
PML claimed market leadership among premium car brands in Singapore making it three consecutive years. The flagship BMW 7 Series limousines used to transport world leaders during the 2006 World Bank meetings and all key government events, was once again reaffirmed as the choice for leaders as the official car for various high-profile events such as Barclays Singapore Open, the ASEAN Ministerial Meetings and the Singapore Airshow.
PML sales powered to the top of the Singapore luxury car market. PML added to its collection of BMW awards with the Best Sales performance in the Asia region. PML sales established BMW as the leading premium car brand in Singapore.
PML received awards from BMW Asia in recognition of the BMW 7 Series' segment leadership.
In an industry first, PML initiated a customer lifestyle and rewards programme which most recently evolved into the 'BMW 7 Series Privileges Programme Plus' — a distinctive lifestyle and rewards programme that is exclusively available to owners of the new BMW 7 Series in Singapore. Exclusive premium experiences covering golfing, driver training, chauffeur services and lifestyle have been specially designed with the discerning taste of the BMW 7 Series customers in mind.
Performance Motors achieves the highest BMW market share in the world.
Performance Motors sets up and opens a pre-delivery inspection centre in Jurong.
Performance Motors continues with its expansion and opens Performance Centre in the heart of the motoring retail belt on Alexandra Road.
Another centre is set up at Kampong Arang in East Coast, to cater to customers living in eastern Singapore. For the first time, a panel-beating and spray painting facility is set up.
Performance Motors moves from Tanglin Halt Road to Sime Darby Centre, Dunearn Road.
Incorporation of Performance Motors Limited (PML) as the exclusive distributor of BMW Cars and Motorcycles. Showroom and servicing operations begin at Tanglin Halt.
Performance is at the heart of all that we do for you and those around you. Together, our 3Ts make up the world of Performance.
| Location: | Contact: | Opening Hours: |
| Performance Motors 303 Alexandra Road Singapore 159941 | 1800-2255-269 | Monday to Saturday: 8.00 am to 7.00 pm Sunday and Public Holidays: 10.00 am to 6.00 pm |
| Location: | Contact: | Opening Hours: | |
| Sime Darby Performance Centre 303 Alexandra Road Singapore 159941 | 1800-2255-269 | BMW Service Monday to Friday: 8.00 am to 6.30 pm Saturday: 8.00 am to 12.00 pm Sunday & Public Holidays: Closed | BMW Parts Counter Monday to Friday: 8.00 am to 6.30 pm Saturday: 8.00 am to 12.00 pm Sunday & Public Holidays: Closed |
| East Coast Centre 280 Kampong Arang Road Singapore 438180 | 1800-2255-269 | BMW Service Monday to Friday: 8.00 am to 6.30 pm Saturday: 8.00 am to 12.00 pm Sunday & Public Holidays: Closed | BMW Parts Counter Monday to Friday: 8.00 am to 12.30 pm, 1.30 pm to 6.30 pm Saturday: 8.00 am to 12.00 pm Sunday & Public Holidays: Closed |
| Contactless Centre (by appointment only) 1 Ubi Road 4 Singapore 408607 | 1800-2255-269 | BMW Service Monday to Friday: 8.00 am to 6.30 pm Saturday: 8.00 am to 12.00 pm Sunday & Public Holidays: Closed | BMW Parts Counter Monday to Friday: 8.00 am to 6.30 pm Saturday: 8.00 am to 12.00 pm Sunday & Public Holidays: Closed |
